BUILDING COMMUNITY VALUE DETROIT

Ethan Holt collaborated closely with BCV’s CEO and Founder Chase Cantrell to develop the look and feel of the brand. Chase had a vision to create a space to help Detroiters bring the built environment back to life in their neighborhoods through equitable development. 

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Through research, Ethan identified a need to project a sense of optimism and break through the skepticism that has inevitably taken root in the minds of some Detroiters.

BCV’s forward-looking mission is captured in the logo itself, which combines the shape of an opening door within a vibrant, orange letter “D”. Detroit is often referred to as “the D”. 

 

The logo is accompanied by a friendly serif wordmark that communicates a sense of history and community.