MICHIGAN THEATER

Designer, Marketing, Photographer

The historic Michigan Theater is a community theater that serves as an auditorium to host diverse films and cultural events.

As online streaming of new movies has become the norm, the role of theaters has changed as well. To stay competitive in a market that has seen declining ticket sales year after year, Michigan Theater needed to focus their marketing efforts on creating a great out-of-home experience, social media followers and content, website, google search, email marketing and ticket sales. 

Being a nonprofit organization with limited staff, keeping the cost of marketing low and management of touchpoints to a 
practical level was also a key consideration.

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#socialengagement #ticketsales #awareness #community